Document Type : Scientific research
Authors
1 Professor
2 University of Qom
Abstract
Metaverse is a new market where digital platforms operate. In order to flourish, this market needs competition between existing platforms and the provision of conditions for the entry of new competitors. In the Metaverse market, it is probable that undertakings abuse their dominant economic position. Verification of this unilateral behavior, which is an example of anti-competitive practices, requires examining the market power of the platforms. The results of this article, written in a descriptive-analytical way, with the aim of investigating how the characteristics of Metaverse affect market power, show that the characteristics of Metaverse, as a digital market, influence market power in a way that makes it different from the market power in the traditional business environment and should be taken into consideration in the antitrust analysis of the behavior of the companies in the Metaverse. The characteristics affecting the market power in the Metaverse include network effects, being based on data, economies of scale, the market being two or multi-sided and the existence of digital ecosystems. These features give the dominant undertakings such market power that they can monopolize the market and prevent the entry of new competitors.
Keywords
References
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